Getting Around

Hello my name is Jeevan Padiyar. This is my personal and professional blog.  It's a place for me to think out loud and learn, talk about things that inspire me, and share my observations with the world. If you feel like my musings are misguided or just plain wrong please feel free to reach out and correct me. I would relesh the opportunity for discourse. Thanks for visiting.

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« Completely Missing the Mark | Main | What Live Internet Video Can Be »

Don't believe the hype


I'm gonna go against the grain a bit here and try and deflate the bubble a bit. 

Spoiler alert...

 Internet video is not the second coming.

 Yes, it's a new business and yes it's exciting in many ways.

Will it change the world?  No.

Will it make some people some money? Sure.


Will it kill "old" media? Of course not.

Just like radio didn't kill theater and movies, TV didn't kill radio, Cd's still haven't killed vinyl, and video tape didn't kill everything.

New media formats appeal to new needs and desires (some created by marketers and advertisers, some genuine.)


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